Big data

The false promise of Big data

Editorial illustration for Telos magazine.

Human behavior is unpredictable

The false promise of Big data and technology

Your human essence is not in a set of data and algorithms. Despite what technology gurus sell us, our brain is not easily replicable. No matter how much data they have of your daily behavior, they will never know the true reason for your decisions and will never predict your next steps without error

María López